DropTo Srl is a Turin-based startup that aims to disrupt the world of social networks. Born in early 2017, when Stefano and Marco Tosini meet with Simone Offredo and Francesco Scrufari, digital entrepreneurs and CEOs of TheLab, an Ulixe Group company specialized in mobile app development. The founders support Stefano's idea: creating a social network capable of turning digital connections between people into authentic relationships in the offline world.
Stefano imagines an app that allows people to geolocate their posts where they are, and to view them through Augmented Reality. The posts are embedded in virtual drops that are actually called "drops". DropTo Srl quickly raised € 350,000 in two Crowdfunding rounds, and by the end of 2017 we start coding to create the App. The App is launched worldwide on both iOS and Android stores in the early summer of 2018. After a couple of months, more than 20,000 "drops" have already been created by people from all over the world.
However, the analytics and usage reports start to highlight a problem: users create "drops" but do not view others'. Stefano then moves to Silicon Valley to discuss with some industry experts to solve the issues affecting DropTo. By virtue of what he learned in the USA, it emerges that Augmented Reality should be abandoned and users should be encouraged to meet with each other. From the DropTo experience comes CatchApp, a proprietary application of DropTo Srl that maintains the company's philosophy and mission.FIND OUT MORE